Week 2 -- Bloggers blogging about blogs and blogging...and ethos
Now that you're tracking some blogs, it's time to start thinking about how the bloggers you're following construct their ethos. What kind of personas do you see on the blogs you're following, and what strategies do your bloggers use to project positive ethos (good will toward the audience, good sense, and good moral character.)
I am currently following several boston terrier blogs and forums, and the persona that everyone tries to create for themselves is the "good parent" persona. People try to make themselves appear like caring individuals through their word choices, and by posting pictures of their dogs or writing about them, they are expressing their love for the dog and sharing their love with the viewing audience. This makes the author appear caring. Another thing that the boston bloggers try to build up in their character representation is a distaste for bad doggy parenting: animal abuse, neglect, improper feeding habits, etc.. To create more credibility in posts, people refer to online sources for information and their vets or they just site past experience.
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